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Guest Post: NULLMIGHTY at Data Talent Scotland, as it happened

On 16th of March, the Assembly Rooms on George Street were packed with top companies from Scotland, such as Skyscanner, KPMG, Tesco Bank, NHS, Deloitte.

 

NULLMIGHTY presented two different approaches to digital data visualisation.  Sunny Edinburgh Project is a project aiming to present different type of live data in a way that yields clear understanding through graphical means. The enormous amount of information included in this project was divided into a comparison between Edinburgh and Madrid’s forecast, by analysing rainy days, sunny days and windy days. The information was even more categorised, as the user was able to play between the days of the year, seasons and months, discovering the sunniest/rainiest/windiest day of the year in both cities, as well as retrospectively, comparing data from 2011 to 2015. There was a temperature info in the middle of the bubble, depicting average, highest and lowest temperature on the specific date selected. The project proved to be a great success of visualising complex data, by transforming otherwise long and boring stats into a clear and effective graphic example. This was not only a win for the companies who were interested to acquire this product for showcasing their own data, but also for visitors who needed a remind of how depressing our weather can be. A real conversation starter!

 

As the only techie- company to appear with so many screens, laptops, tablets and phones per metre square at the event, NULLMIGHTY was a bold superhero. Accessible and beautiful visualisation is what they are known for, and their presence did only showcase their transparent representation of data, always straightforward explanatory. As they believe in visualisation that beats opinions, interactivity is the key.

 

For the young at heart, NULLMIGHTY did have some tricks up its sleeve, including the live twitter session communicated on two other large screens. Visitors were encouraged to tweet using the #DTS16 hashtag, which became trending in less than 4 hours! The tweets were appearing in real time on one of the screens, while on the other one, there was a top we later named ‘who’s the tweetiest of them all’. The profile photos of those involved were becoming bigger with every retweet and like they were receiving. Over almost 200,000 were able to see the tweets, thus the game had become soon addictive. The ‘tweetiest’ of them all won a bottle of whisky sponsored by the StartEdin team, as well as temporary, and absolutely meaningful Twitter fame. 

 

StartEdin had played a key role in the build up of the event’s success. Their enthusiasm and proactivity were easily engaging, not only for the visitors at the stand but also for the NULLMIGHTY team who was sharing the stand with them.

On 16th of March, the Assembly Rooms on George Street were packed with top companies from Scotland, such as Skyscanner, KPMG, Tesco Bank, NHS, Deloitte.

NULLMIGHTY presented two different approaches to digital data visualisation.  Sunny Edinburgh Project is a project aiming to present different type of live data in a way that yields clear understanding through graphical means. The enormous amount of information included in this project was divided into a comparison between Edinburgh and Madrid’s forecast, by analysing rainy days, sunny days and windy days. The information was even more categorised, as the user was able to play between the days of the year, seasons and months, discovering the sunniest/rainiest/windiest day of the year in both cities, as well as retrospectively, comparing data from 2011 to 2015. There was a temperature info in the middle of the bubble, depicting average, highest and lowest temperature on the specific date selected. The project proved to be a great success of visualising complex data, by transforming otherwise long and boring stats into a clear and effective graphic example. This was not only a win for the companies who were interested to acquire this product for showcasing their own data, but also for visitors who needed a remind of how depressing our weather can be. A real conversation starter!

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